into the weekend, and, of course, it makes it hard for a comeback rally. they don't see a comeback rally. dennis: thank you very much, phil flynn. apple once seemed all but perfect, but for the first time in ten years it has reported shrinking profits, declining shipments of iphone. what is really wrong? joining me now, founder and ceo of network insight, a real time analytics firm. thann you for being with us. what do you think the biggest two, three, four problems are? >> i think the biggest issue is, they are not listening to thes. you know, steve jobs always said you as the customer what they want and it probably won't tell you, but in reality in today's world we don't have to ask him questions. we can listen to them. dennis: what you learn? >> he learned the a losing traction with millenniums and teens. there represent roughly $500 billion in the u.s. a precipitous loss in what that is happening in the conversation over time.